Our seasonal Pawliday Contest was undoubtedly the cutest time of the year at Instacart. We teamed up with Purina to celebrate pets and promote Purina products by asking customers to share their festive pet pics for a chance to win prizes. The response was overwhelming — and the results even more so. Not only did we exceed all of our engagement targets, reaching over 16 million impressions, but we also got to enjoy sorting through an endless stream of irresistibly cute pet pics. It was a win-win for customers, pets, and our brand alike.
