Instacart x Klarna

The Instacart x Klarna partnership was an opportunity for increased customer acquisition by leaning on Klarna’s “buy now, pay later” model. This initiative encouraged larger basket sizes, boosted customer engagement, and reinforced Klarna’s value proposition within the Instacart ecosystem. As Senior Copywriter, I led the creative development of all paid social assets, ensuring messaging consistency and performance-driven storytelling across multiple platforms. I collaborated closely with designers, marketers, and brand strategists to craft compelling copy that adhered to Klarna’s tone and voice while optimizing for conversions. My work involved A/B testing, audience segmentation, and data-driven iteration to maximize engagement and drive measurable business results.