Hulu Pause Ads

Working on the launch of Hulu’s Pause Ads in 2023 was a unique opportunity to craft engaging moments for viewers during the holiday season. By leveraging the natural pause in viewing — when users take a break and pause their streaming service — we were able to capture attention at a key moment. This allowed us to deliver timely, relevant messages that resonated with the audience. For example, Burned the bird became the perfect playful reminder to check the oven as the holiday dinner rush was in full swing. It was a fun and memorable way to tap into the holiday experience, enhancing both consumer engagement and brand recall in a meaningful way.