Gap Online

Played a key role in shaping the cohesive and compelling digital presence of Gap Online, ensuring brand consistency across all touchpoints. As senior copywriter, I collaborated closely with marketing and design teams to develop high-converting email campaigns and landing page content that drove engagement and sales. I led the copy development for weekly email sends across multiple departments—Men’s, Women’s, Kids, and their respective subcategories—crafting persuasive, on-brand messaging tailored to diverse customer segments. My work balanced storytelling with performance-driven strategy, incorporating A/B testing, audience insights, and promotional priorities to optimize open rates, CTRs, and conversion.