About Me

I’m a senior copywriter with nearly ten years of experience crafting compelling, results-driven content across a variety of platforms. My journey began in fast-paced environments where I learned the importance of adaptability, creativity, and strategy. One of my proudest moments was when I joined Instacart as the only copywriter on a lean team of five. Over the next five years, I helped not only grow our team, but churn out creative with the sudden demand of the pandemic.

As the lead writer for performance marketing, I created and executed high-impact campaigns for both consumer and shopper audiences across social, digital, and print. From major partnerships with brands like Klarna and Purina to collaborating with countless retailers, I’ve honed my ability to translate business objectives into clear, engaging messaging that drives action.

With extensive experience in performance marketing, brand storytelling, and CRM campaigns, I’ve developed a deep understanding of what resonates with different audiences while always keeping a sharp eye on performance metrics. Whether I’m writing ads, emails, product descriptions, or everything in between, my goal is to consistently deliver work that not only engages but converts. I bring strategic thinking, creativity, and leadership to every project, all while embracing the flexibility and teamwork required in today’s fast-evolving marketing landscape.

When I’m not working on that, I’m making jewelry, hiking with my fiance and pup, writing stories, whipping up something yummy in the kitchen, watching movies, or reading in the sun (preferably near a large body of water).